cubicle17

Scott Hansen:

Obviously branding and information design are central to each Olympic experience and while I’ve posted a lot on past Olympics, I thought it would be good to get all of the logos together in one post. It’s very interesting to scan through these; the stylistic transitions say a lot about the country and historic era of origin.

As is to be expected, the simpler logos (Tokyo ‘64 and Mexico ‘68) are the ones that appeal the most to me.