Apple must address piracy before NBC returns to iTunes
According to Ars, NBC is perfectly willing to bring their content back to the iTunes Store. This option appears to be conditional, however:
NBC would still like to be able to bump up prices—something that Apple has been stubborn about in the past, but has shown it’s open to negotiation over when it comes to movie licensing. NBC would also like Apple to tighten up its DRM, however, in such a way that would block NBC’s content from being transferred onto iPods.
Translation: We’ll put our content back on iTunes, but we don’t actually want people to buy it.
