How to compete with free
Oliver Reichenstein:
If you produce what everyone produces, you don’t have a good chance of making a profit. And that implies that, if you produce something that is reproducible without additional cost, your product value sinks to zero. In order to be able to raise the price, you need to deliver unique value.
The article begins by discussing the music industry and their inability to keep up with technology (of course, it’s not technology’s fault they can’t keep up, but perhaps that’s beside the point) and slowly morphs into a more general argument about what has value. It’s an interesting article with some very well-made points.
